Audio represents 96% of a brands recall value.
Welcome to Sonic ID, Australia’s first specialist audio branding and podcast production company.
Today, the opportunity for sound to travel widely and penetrate new markets is beyond doubt. Podcasting is one of the fastest growing technologies of all time. According to Forrester Research, by 2010 podcasting will have a listener-ship of 12.3 million in the US alone.
Podcasting provides a unique opportunity for the consumer to engage with a brand at the time and place of their choice. It is an exciting and cost effective way to foster brand loyalty, penetrate new markets and engage people on another sensory level.
A podcast forms an integral part of a company’s audio brand. It creates a voice for a company, it has the power to galvanize staff, influence customers and increase brand recognition. It provides a key emotional link between a brand and its customers.
Sonic ID will help you use your audio brand and podcast to reach your stakeholders in significant and long-term ways. From finding the right voice for your recorded messages to the creation, production and implementation of a full audio branding strategy and podcast series, Sonic ID will make the sound of your brand as important as the look.