MP3 player sales surged 200% in 2005 to $3 billion; analysts predict the trend will be no different in 2006
Sonic ID elevates the perception of sound to that of visual elements in marketing and branding. In other words, Sonic ID makes the sound of a brand as important as the look, whether through the creation of a series of podcasts or a unique audio brand.
Our in house production team is involved in every step of the process from research, to scripting, casting, recording, editing, uploading and promoting.
Generally, a project can be divided into five stages:
Stage 1 – Research and scripting
Stage 2 – Casting
Stage 3 – Production
Stage 4 – Post Production
Stage 5 – Delivery and promotion
Our process is flexible yet focused. We investigate, communicate, create and implement.
We follow several best practices when creating podcasts to ensure maximum impact and subscriber loyalty, these include:
• Target market research
• Outline and rundown for each program
• Record, mix and edit for content quality and duration
• Creation of audio branding, music and sound effects
• Creation of show notes
• Creation of valid RSS feeds
• Submission of podcast to all relevant directories