Tourism NSW
In 2005 Tourism NSW approached Sonic ID to create theme music for a 2.5-minute internal communications video to be used by national and international offices at conferences, events and point of sale. The video was designed to promote Sydney and it surrounds as a tourist destination to both Australian and international tourists. The music needed to be emotional, grand, orchestral, evocative and most of all memorable.
Once the brief was taken, Sonic ID composed an original piece of music that was licensed to Tourism NSW for use with the promotional video. Further use of the piece as a branding tool for TVCs, website and podcasting are now being explored.